Our market appraisal is based on an honest & accurate valuation
We simply want to achieve for you the best possible price, to the right buyer, in a timeframe to suit you. We will work tirelessly to achieve the best result for you. We know too well that in order to achieve this the starting point must be a realistic and accurate valuation, not necessarily the highest. Our valuers will take care to look at all available relevant comparable evidence in the vicinity of your property, as well as use their experience and excellent local knowledge to provide you with an achievable guide price, supplemented by an asking price strategy that aims to maximise the level and number of offers made.
We like to take care to offer advice beyond just the valuation such as presentation tips, seasonal marketing advice, target audience requirements, impact of lease lengths etc., reflecting the fact that each property is different and deserves tailored advice.
A friendly approach
We are aware that the majority of vendors have a primary objective which is to move in a convenient timescale, at an affordable price, as smoothly as possible. Whilst achieving a sale for you at the right level and in the right timeframe for you is important, we know how crucial it is that all this is achieved as smoothly as possible. We pride ourselves on offering very consistent personal customer service that helps you through the often stressful time of moving home. We therefore feel that things do not necessarily have to be stressful as for our part we will be polite, punctual, and attentive to your needs.
What makes us different?
Proud to be independent, we have built up our reputation over four decades and maintained our core principles of professionalism, honesty and integrity. Things have changed significantly in that time and the pace of change seems to be accelerating. There are numerous similarities between agents in their core activities, however where we feel we have always stood out is in the fact that we genuinely care about our clients and simply enjoy good, honest hard work. Estate agency is our passion. The client is at the heart of what we do so if you’re not happy, we’re not happy.
A complete and consistent approach
We believe that a good estate agent should have an eye for detail right the way through the process from valuation to completion. We pride ourselves on the fact that the entire process from valuation, preparing marketing materials, viewings, offer negotiation, purchaser verification and sale progression will always only be handled by a maximum of two members of staff ensuring consistency and establishing a trusting relationship between agent and client.
Choosing your estate agent
We are confident that we stand out amongst our competition and would encourage potential vendors, as is often generally advised, to obtain three valuations.
In a nut shell the basic aspects to consider when choosing your agent are:
Lowest fees do not necessarily save you money…………………………….in fact they can cost you more if the agent is not fully equipped or experienced to market your property in a way that leads to a quick sale. Poorly marketed properties can sit and stagnate on the market eventually leading to a lower sale price.
Highest valuations do not always lead to the highest price……………………………in fact they can also lead to a property sitting on the market stagnating at the loss of the initially ‘hot’ buyer interest resulting in a lower price much further down the line.
Agreeing a sale is actually only a part of what your agent should be doing for you………………………………..A quick sale is desirable but there is so much more an agent should be doing after a sale has been agreed to help you move smoothly. Always check specifically what is included in the fees whether it be accompanied viewings or proper sales progression support to help keep those stress levels down.
It feels good to support local
As an independent and privately owned company, with most staff living within the nearby community, we like to support local independent businesses and contractors wherever possible in the course of our work as well as regularly support some of our local charities. In doing this we hope that potential vendors will consider supporting local too when they look to choose their estate agent!
"I want to thank you for all your efforts in this process and also for your efforts over the years in terms of rental of the flat. I felt comfortable leaving things in your hands and you have all been very professional and trust worthy. I would readily recommend the Robert Aston Company to anyone seeking such help"